Get to know the exhibitors at [MESSE] virtually

Which exhibitors do I want to see and when? Who is offering what? And as an exhibitor, how can I successfully design my own trade fair stand? Here we provide the answers to the most important questions about our digital exhibitor offerings.

All exhibitors in one place – the Showfloor is your digital hall plan. It gives you access to the virtual trade fair stands at [MESSE], the Showrooms. Here you’ll find exactly what you’re looking for: brand cards – eye-catching tiles with integrated logos – take you straight to the exhibitors that are a perfect fit for your business and provide clear and comprehensive information.

When you visit [MESSE], there are different ways to discover exhibitors on the Showfloor. The exhibitor search provides a detailed overview. Use it when planning which virtual stand you’d like to visit first. You can do that in four easy steps:

1. Browse the exhibitor list
2. Bookmark exhibitors you’re interested in
3. Create a favourites list
4. Visit the exhibitors

As a visitor, you can establish contact with exhibitors digitally on the Showfloor in a variety of ways:

• Visit the Showroom and have a closer look around the virtual trade fair stand
• Arrange an audio or video chat and start a conversation
• Would you like an individual consultation or are you ready to place an order? You can schedule a one-to-one appointment with [MESSE] exhibitors at any time
• Are you just looking to obtain information with no obligation? If so, express your interest and receive the information you need without commitment!

A handy tip: you can still use the platform to contact and communicate with exhibitors even after the trade fair. You will be able to use all the functions of the digital [MESSE] for at least three months after the event.

Focus on 360-degree communication: the digital Showrooms offer you as a company exhibiting at [MESSE] an extensive presentation space and unrestricted visibility even in a virtual setting – just as if you had a physical stand at the trade fair. Visitors can obtain all the key information about companies, brands, services and new product launches at a glance.

Every Showroom at [MESSE] can be customised to meet your specific needs as an exhibitor. It’s easy to create your exhibitor profile online, and you have a large number of configuration options when doing so. Not only does this allow you to present products and innovations in a way that truly represents your brand, your visitors can also engage in a direct dialogue with your trade fair team via the “talk-to-me” function.

Redefining interaction: in the public text chat, visitors can communicate live with exhibitors at the trade fair, schedule appointments and, in the audio/video area, download further supplementary materials such as videos, pictures, product brochures and other PDFs.

Data and analysis tools offer additional benefits: in the Backoffice, exhibitors also have access to extensive visitor statistics that optimise lead management.

Your Showroom offers you as an exhibitor a variety of presentation options:

• Present your company or brand
• Create an interactive exhibitor profile and individual content
• List your products and innovations
• The talk-to-me function allows visitors to dialogue directly with all members of your trade fair team
• Public text chat and audio/video space – videos, photos, PDFs, etc. can also be integrated
• Benefit from extensive visitor statistics – export data to your CRM

Should you require more advice on how to design your Showroom, please feel free to contact the [MESSE] project team at any time.